Most new customers look you up on their phone before they visit or call. In a few seconds, they decide whether to pick you or the next shop. These five things make that decision easy.
1Tap-to-call at the top
Put your phone number at the top of every page as a button that dials when tapped. Don't hide it in a photo or at the bottom of the page. A lot of customers just want to call and ask a quick question.
Check it: open your site on your phone. Can you call your shop with one tap in under 3 seconds?
2Hours that are always right
Wrong hours are one of the fastest ways to lose a customer for good. Show your hours as plain text (not an image), and update them for holidays and seasonal changes. Make sure they match your Google Business Profile and Facebook page.
Check it: do the hours on your site, Google and Facebook all match today?
3Your services, and prices if you can
List what you actually do in simple words a customer would search for, like "brake repair", "fade haircut" or "custom birthday cakes". If you can share prices or "starting at" prices, do it. People are much more likely to call when they have a rough idea of cost.
Check it: could a new customer tell what you offer, and roughly what it costs, without calling?
4A map with one-tap directions
Show your street address as text and add a map with a "Get directions" link that opens their maps app. Mention parking or landmarks if you're hard to find, like "across from the courthouse" or "parking in back".
Check it: tap your address on your phone. Does it open directions to the right spot?
5Fast and built for phones
Your site should load quickly on a phone, with text you can read without zooming and buttons big enough for a thumb. Make sure it uses a secure HTTPS address (the little lock in the browser), so visitors don't see a "Not secure" warning.
Check it: load your site on your phone using cellular data. Is it readable and usable in a couple of seconds?
Bonus: own your name
Have your own domain (like yourshop.com) that's registered in your name. If you only use a Facebook page or a free page on someone else's platform, you don't fully control how customers find you.